Apo and Paris on Digital Safeway

It all started with the idea that "what if when shopping online, Safeway could automatically set a reminder for you sometime before the expiration date of the items purchased?"

From there, Paris and I developed the idea bringing it to life "at the pier", with the help of seagulls, sea lions, the sun and the wind of San Francisco.

We noticed how Safeway was simply meeting customers expectations while it should be surpassing them in order to keep up with todays digital trends.

We submitted it for the Annual Academy of Art University Winter Show, now let see what the judges have to say.
As Paris wrote, "We are both quite pleased with it, hope you find it interesting."

Thanks for joining.

Apo and Paris on Digital Safeway

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