Today's remix culture is an asset, not a liability.

Another great remix by Australian dj Pogo.
Famous for his piece Alice, he had to face copyright issues once the track "Bangarang" was published on YouTube using samples from Spielberg's film "Hook". Sony P.E. removed the video but immediately, several YouTube users uploaded their own, previously saved versions of the video in protest.
-via Wikipedia

These is what Pogo thinks about it:

"My work serves as free viral marketing to the organisations that own the films I sample from. It's high time the music industry pulls its head out of its ass, and realises that today's remix culture is an asset, not a liability. To shoot down the potential here would be utterly illogical." [September 09]

After a month, Bangarang returned online, Pogo was commissioned by Disney Pixar to remix the recent movie UP, and therefore [?], tracks made before [Alice, Expialidocious, White Magic] pertaining other Disney properties has been hidden from Pogo's profile.

Talking about remix culture, I believe that the reason for this trend to be extremely popular and appreciated is because it taps mainly into two human needs: belonging and esteem. Being part of a group project, develop somebody else's idea, leads to a better sense of confidence, achievement, and respect. Before the internet however, creating a group or joining one implied many obstacles, such as finding people with common interests, setting a date and place to hold a meeting, and depending on the scale of the project organizing transfers to the selected place. It’s easy to see that the costs and the complexity were significant.
Internet is the technology that brought that selected place to meet, talk, and brainstorm in order to quickly and freely start projects together, share ideas with people once too far, and learn from lifestyles once unknown.
We then brought this growing philosophy to our real world, in brands, minds, and societies.
Collaboration and collaborative thinking are now pillars for many businesses' success, and communities.
Silicon Valley runs on a remix model, where new technologies and innovations are the results of ideas built on other people's, companies', minds' ideas.
It is nothing new, it is not a trendy concept, it always existed. It is not a fashion, which in a couple of months will leave for a trendier style.
It is and still will be a human need and basic trend for development.