Happy to be in advertising

I'm about to see Matt Ridley talking about "Deep Optimism", and the last talk he gave at TED is remarkable. He talks about the importance of communication and collaboration rather than IQ, and that's what advertising is ought to be: a collaboration and communication of ideas in order to solve problems, and lead innovation.
Make sure to watch the "Advertising Worth Spreading" after Ridley's talk.
Enjoy it.