It's been almost a month since the Fall semester has gone and it's now time to sum up the most remarkable moments. The classes I took had been interesting and all of them were relevant with each others, which made everything even more exciting. I honestly can't rank them in order of preference for everyone of them taught me big pieces of the puzzle I'm trying to solve.
Anthropology gave me the chance to discuss about culture with students from different majors, ethnicities, and opinions. It showed me how few I actually know about culture, and how preconceived my ideas are. It made me look at the world and at the people with different lenses, letting them talk to me rather than make up my own assumptions. It also provided me with concepts that I want to develop to use in research and strategy studies.
Thanks Rachel for the most interesting LA class so far.
Account Planning 2, despite the not-so-cool [.......] brand our groups got assigned, has been useful to understand briefs better.
Brand&Branding, mainly thanks to the good group, was very fun; working on the Flip project has been exciting, challenging, and ultimately useful. The fact of having the other [great] group and AKQA working on the same account, pushed us to do better and better, reaching "Ultra" satisfying results. Thanks Brittany, Rob, Han, and Paris for the work; and David for the help throughout the process.
Digital Strategies. For sure, the most relevant, remarkable, and rewarding class of my 5 semesters at the AAU. Even though not understandable at all for the first 5 weeks, Virginia's class taught me how to look at the digital in a more efficient way, relating the online with the offline, analyzing emerging behaviors, improving brand experiences, and giving me a much clearer view on the internet potential. The challenging yet playful atmosphere in class brought me to better understand important concepts, leading me to my personal best project [link to safeway].
Big thanks to Virginia and her "sweet spot" graph!
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