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Wednesday, February 3, 2010

Why advertising?

Years ago, sitting at a bar with my dad in Lugano, I was talking about what I wanted to be in the future. I can only recall two of the jobs I mentioned: aerodynamic engineer and advertising.

The first one because my dream was to be an engineer for the F1 or the MotoGp; but advertising?
I have no idea how it came in my head, but I do remember saying almost exactly the same as Karl Lagerfeld did:

"I love advertisements. I'm fascinated by intelligent, brilliant ads: finding slogans that can tell a story in thirty seconds."

Funny story.

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