My brief opinion on INSIGHTS.
I first tried to define what an insight is, but i quickly understood that is one of those things you can't define.
It's like ART, or CULTURE; they're everywhere but they can't be defined.
That makes an insight very subjective, for some enlightening and for others simply irrelevant, depending on context and situation.
With this presentation I prepared for my Ad Research class I wanted to give my favorite definition; what it's not an insight; and some examples that will confirm the subjectivity of the hot topic.
Comments and feedbacks are super welcome.
2 comments:
Very nice, Apo. I wish I had hung around in class to hear you present it.
Thanks Cam, glad you liked it.
Post a Comment